Safomasi collaboration

I am very excited today to introduce you to a collaboration I’ve been working on with the wonderful Safomasi for my shop. Safomasi is a designer homeware brand founded by Sarah Fotheringham and Maninder Singh, based in New Delhi. Their collections are hand crafted and inspired by their travels to different regions, bursting with colour, joy and a distinctive illustrative style. I’m always drawn to products with a story, which make them unique.

I am thrilled that Safomasi have created a collection of new homewares exclusively for my shop and I chose which of their inspired prints to use for the products. One of the exclusive products is this beautifully made pencil case… collaboration with Safomasi | Apartment Apothecary

I chose Safomasi’s Pink Net Block print for this pencil case, which is so beautifully made and I love the colour combination, which works perfectly with the rest of my stationery. collaboration with Safomasi | Apartment Apothecary

You can buy this pencil case exclusively in my shop.

And why not take a look at some of the other Samofasi products on offer. I can not get enough of the colours and inspired designs. collaboration with Safomasi | Apartment Apothecary

Exciting designs, bold colours and beautifully hand-crafted homewares. Designs include Coconut Palm Pickers, A Bird’s Eye View, Festival, Camel traders all inspired by Sarah’s and Maninder’s travels. The tea cosy and oven glove are part of the exclusive collection designed for my shop.

I love supporting independent makers, especially when you can feel the passion in the designs. I hope you pop over to my shop and check out more of Safomasi’s designs and my exclusive collection. Go on, treat yourself!

Katy x




  1. 11th March 2015 / 9:20 am

    Wow, what a beautiful collection. I especially love that hot pink cushion *swoon*. 🙂 Leanne x

    • Katy
      13th March 2015 / 11:31 am

      Gorgeous colours, aren’t they? All the cushions have a different print on the back, too xx

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