Styling at Dwell

Today I’d like to share a fun shoot that I did a few weeks ago at one of the brand new Dwell stores. The brief I was given was quite a challenge as I was asked to set up three home scenes in my own style. Considering Dwell sells very modern furniture and I like lots of vintage pieces and have quite an eclectic style, I had my work cut out for me. However, I really enjoyed the task as I think there is always a way of making a piece of furniture or accessories your own by the way you style them.

I was styling the sets in the store so I brought a bag of knick knacks from home as well as some flowers, plants and food to bring it all to life. Sarah Lou Francis photographed each set for me as there was no way I would have had time to do both. There was no natural light in the store at all so try to imagine how much nicer it would all look in an actual house without the harsh shop spot lights!

Dining scene

I wanted to keep the dining scene light and bright with a blue and white theme based on the vases and tableware from Dwell. Sarah-Louise offered to bring the driftwood and oars, which work perfectly to bring a bit of texture and add contrast to the white and work perfectly with the coastal theme. A slice of New England in Slough 😉

Styling at Dwell | Coastal dining | Photograph by Sarah-Louise Francis | Apartment Apothecary

Styling at Dwell | Coastal dining | Photograph by Sarah-Louise Francis | Apartment Apothecary

Styling at Dwell | Coastal dining | Photograph by Sarah-Louise Francis | Apartment Apothecary

I love the simplicity of the Eiffel dining table and chairs and I picked out the blue and white vases from around the store and added my own enamelware. The marble chopping board from Dwell’s dining accessories range was perfect for a New England pancake breakfast.

1. Eiffel dining table 2. Eiffel armchair 3. Eiffel dining chair with metal legs 4. Porous sculptural vase 5. Wave vase 6. Emotion coffee cup 7. Marble serving board

Home office scene

I love my own home office so I wanted to choose a desk that was quite close in style to my own Scandi-inspired workspace. I love the clean lines of these ladder desks and they are so practical, especially if space is an issue. I brought a few bits from my own desk, sticking with a very neutral monochromatic scheme to keep it modern and fresh. A big trailing plant adds a bit of colour and life.

Styling at Dwell | Scandi workspace | Ladder desk | Photograph by Sarah-Louise Francis | Apartment Apothecary

Styling at Dwell | Scandi workspace | Ladder desk | Photograph by Sarah-Louise Francis | Apartment Apothecary

Styling at Dwell | Scandi workspace | Ladder desk | Photograph by Sarah-Louise Francis | Apartment Apothecary

As luck would have it Dwell sell exactly the same clock as I have in my own office and I had to sneak in one of the three ‘hear no evil, see no evil, speak no evil’ owls from the store. I love them!

1. Escala desk 2. Straight back gloss home office chair 3. Timber wall clock 4. See no evil owl money bank

Bedroom scene

The only bed that I could style in the store was against a big black wall and it all felt quite hard and masculine. Therefore, I wanted to add a few florals and some blush pinks to soften the space and make it feel a bit more me. I hung a beautiful gown from Verry Kerry on the wall along with some pretty pink blooms in an alabaster pot from Dwell’s bathroom accessories. A sumptuous bedspread and breakfast in bed with a warm copper lamp on the other side of the bed helped to make the space feel more welcoming.

Styling at Dwell | Photograph by Sarah-Louise Francis | Apartment Apothecary

Styling at Dwell | Photograph by Sarah-Louise Francis | Apartment Apothecary

The bedspread was one of my favourite pieces in the store and I feel the need to add it to my own bedroom.

1. Monza bed with drawers 2. S side table 3. Wire cage table lamp copper 4. Lexington bedspread 5. Button cushion dark grey 6. Alabaster toothbrush holder (I used it as a vase) 7. Hear no evil owl money bank 8. Owl tealight holder

Thank you so much to Sarah Lou for photographing my styling on the day and all the staff at the new Slough Dwell store who were so lovely and didn’t complain at all even though we had pancakes, plants and pots strewn around the store all day! To get more styling inspiration head over to Dwell’s blog.

Katy x

*This post was written in collaboration with Dwell. All images by Sarah Lou Francis.

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4 Comments

  1. Becky 20th March 2016 / 8:32 am

    Ha! Never thought I’d see Slough as centre of attention (we’ve recently moved here from Kingston). I’ll have to drop in to the new shop and see if I can spot the areas you’ve styled. Liking that dining table a lot.

  2. Jeska 21st March 2016 / 11:20 am

    Beautiful! Lovely crisp photos and I love that white side table and dinner table 🙂

  3. Louisa 23rd March 2016 / 10:30 am

    I LOVE that desk and also like the idea of using monochrome stationery/storage. makes it look much more stylish and less cluttered than my desk!

  4. Heather 23rd March 2016 / 6:44 pm

    I love how you’ve brought your sense of style to the more modern pieces. My favourite is the Scandi workspace – I can totally imagine having that in my own home!

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