SMUG

When I am asked for shop suggestions in London I always freeze for a moment or two and struggle to think of anything because I am so used to online shopping. However, when I do finally get a list together SMUG is always firmly at the top. Not only do I love the carefully curated mix of homewares, handmade ceramics, stationery, prints and much more, but I love the way the shop is styled and the cute cafe at the bottom; it feels much more special than your average shopping trip. I also love the location of the shop, slap bang in the middle of Camden Passage so you can antiques hunt at the same time – perfect!

Smug, lifestyle store | Apartment Apothecary

Lizzie Evans who owns and runs the lifestyle store. Image: The Smuggler

Smug, lifestyle store | Apartment Apothecary

I can think of nothing that I wouldn’t happily take away with me from the shop. Image: London Design Festival

Smug, lifestyle store | Apartment Apothecary

I love the styling, which makes the shopping experience all the more tempting. Image: London Design Festival

Smug, lifestyle store | Apartment Apothecary

Lots of events and workshops take place at SMUG like the one I attended with Thornback and Peel to print our own hankies.

Smug, lifestyle store | Apartment Apothecary

Yummy coffee and pastries or cakes finish off the shopping experience nicely. Image: London Design Festival

Smug, lifestyle store | Apartment Apothecary

I love the location of SMUG as there is so much going on in Camden Passage so you can make a whole morning or afternoon of it. Image: Shop Design Gallery

I would definitely recommend a visit if you can and failing that visit the online shop (be warned, you will not leave without making at least one purchase!).

Katy x

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7 Comments

  1. Rachel @ The Ordinary Lovely 20th March 2015 / 11:44 am

    This looks like heaven! Such places are not so easy to come by in the depths of North Wales, unfortunately.

    • Katy 24th March 2015 / 3:58 pm

      You’ll have to plan a visit soon! x

  2. Sharmaine 21st March 2015 / 4:46 pm

    A close friends cousin owns and runs this shop and it’s divine! It’s made moving back to London great for such havens. Funny I was just looking at this place online http://alittlemorelikethis.com and wondered where else other than the Rigby & Macs around Dulwich I should go into and your post came up on Pinterest… Thanks!

    • Katy 24th March 2015 / 3:57 pm

      Yes, it is such a goody, isn’t it? I will post a few more as there are so many hidden treasures that it is easy to forget about x

  3. jenny 4th May 2015 / 6:21 pm

    Oh I really wish I lived closer to London. This sounds like my kind of shop. Looks and sounds amazing.

  4. Lins @Boo & Maddie 13th May 2015 / 3:00 pm

    Gosh 13 years of London living and this has totally passed me by! I shall be heading there very soon, might treat myself to a visit on my next day off x

    • Katy 18th May 2015 / 2:53 pm

      Oh, yes, you must! It’s a hidden treasure x

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